” CLOUSE TO 75% OF THOSE WHO ARE LOOKING FOR A LAWYER ONLINE READ CUSTOMER REVIEWS BEFORE CONTACTING A LAWYER”
Don’t Miss One Of The most important marketing technique to encourage new clients. And you can have it for free after five minutes already!
Most times, you won’t get it if you don’t ask. Don’t be shy, but don’t be too aggressive, either. A good idea is to start with your existing customer base. You can make the request for a review by way of a simple and short E-mail, or through your business’ social networks on Facebook or Twitter. ( By the way, we do “Social media marketing for a law firm” professionally and can take about all social media for your law firm too).
Asking customers for a review generally yields higher ratings (4.3 stars) than otherwise (3.9 stars).
That’s because the average customer generally has a better experience than someone who decides to leave a review on their own and may be motivated by a bad experience. Thus, asking for reviews will generally yield GREAT results for a brand. You’ll encourage higher star ratings and, obviously, get more reviews.
Here are some ways to ask for reviews:
- Automate your review requests. (Too busy with the clients? Ask us how.)
- Have a review form. ( You already have this as a part of your Law Firm profile on Lawyerrating.ca. This is FREE! )
- Add a review widget to your website. ( Don’t have a website or to busy with the clients? We will do this for you. Ask us how.)
- Use a review request email template and sent it to your former clients. (We will do this for you. Ask us how.)
- Ask for reviews in person. The best way!
Do you agree this is important? Let’s go over a few basics that will help you optimize your review requests and encourage positive reviews.
How to ask customers for reviews, the basics:
- The optimal time to inquire is a few days after the transaction.
- Within the request, use casual language so anyone understands what you’re after.
- Make sure they know how long the process will take, i.e. “…a few minutes.”
- Encourage transparent feedback, not blanket satisfaction. The value of the review isn’t in the rating, it’s in the feedback.
- Express your heartfelt gratitude for their patronage and reiterate the importance of feedback.